Projects

Project name
Learn to read and write (Leer lezen en schrijven)

Brief description
The media campaign Learn to read and write launched by the foundation in September 2006, is addressed at low-literate adults. The main goal is to stimulate them to attend a course in reading and writing. An additional effect of the campaign is to increase the familiarity with low literacy. Literacy ambassadors play the leading part in this campaign. They tell their story in radio and television commercials. These ambassadors are also present at events.

Objective
Stimulate and support towns to display activities to prevent and reduce low-literate civilians within their town, or to offer support whilst drawing up a local attack plan of low literacy.

Partners
Stichting Nedwerk NT1, Literacy ambassadors of various ROC's.

Milestones

• September 2006 – launch campaign during the Week van de Alfabetisering
• April/May 2007 – kick off media campaign on national level
• September/October 2007 – kick off media campaign on national level

More information?
More information about this project can be obtained from Renate Engelen.